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| Automotive financial ability to stir up the automobile market excitement
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| Release time:2013.03.27 News source:Yuhuan Luoxin Automotive Co.,Ltd. Browsing number: |
In addition to the traditional means of marketing, including price wars, including car prices, what new trick to expand the market? In the next few years, the key determinant factor of car prices in turn have? To answer these questions, we might talk about first automobile market currently exists "hidden" and future trends.
One of the so-called "hidden", is the second-hand car circulation problems. From access to private consumer market since the start of 2000 China car has been in the past for the full 12 years. An average of about eight years in accordance with the domestic vehicle update speed, the liquidity of the domestic used car should be equivalent to the annual sales in 2004 - about 3.2 million (passenger cars). 2015, which is the vast majority of car prices set short-term goals "node, the Chinese market is not only digested in this year more than 20 million new cars, used car at least about 7,000,000 while to digest. Is still not standardized second-hand car market's ability to complete the arduous task of doubt.
On the other hand, the auto finance personal business, there are many variables: restriction due to part of the first-line or second-tier cities, the auto market is likely to form uneven "seller's market" - loans to car buyers will face more stringent inspection and a higher threshold. Sound financial operations, courteous service will become another "soft power" of car sales.
Trends from the consumer point of view, the coming years will also structural changes. A recent survey shows: In China, 25 to 34-year-old man has become the main automobile consumption, accounting for 47.7% of the car population. The survey shows that college students (in the next 10 years, this will be the main automobile consumption): 55.5% of the students think the main feeling of the car is "satisfaction", which is enough to illustrate the automotive community has gained ( The car became a necessity), while 34.8% of the surveyed students that "in line with its own personality," is the first cause of the car selection. As for car use, 61.1% of respondents positioned "to go out with friends, see friends and to participate in other social activities travel. The above data show that "consumers" more "pragmatic" than their predecessors. Salaries, purchase, marriage pressure will determine their car loans and car replacement service requirements are higher. SAIC Automotive Finance recently launched Chevrolet entire vehicle line low down payment gifted purchased on good project for young people loans to buy a car that solved the problem. Young people plan project, for example: no permanent residence, without a local real estate without a guarantor, just more than six months of good credit history, 30% down payment, repayment of loans 12 will be able to enjoy zero interest rates.
To sum up, car prices, auto finance business in the future and even now, will not be just an adjunct, a booster device. The auto finance business is really conducted impressive financial companies still mostly joint ventures, mainly to the well-known brands, mass Automotive Group. Apart from GMAC-SAIC Automotive Finance Co., Ltd., Toyota Motor Finance (China) Co., Ltd. and Volkswagen Finance (China) Co., Ltd. three first batch approved by the China Banking Regulatory Commission to build (2004), the auto finance company, respectively, in 2005 and Ford Automotive Finance Corporation, established in 2007, and Dongfeng Nissan Auto Finance Co., Ltd. has also matured. The recent automobile market, no doubt to the many variables of the auto finance market opportunities. |
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